The Boys is the third studio album (fourth overall) by the South Korean girl group Girls’ Generation. It was released on October 19, 2011 by both SM Entertainment and KMP Holdings in South Korea.The album features the lead single “The Boys“.
According to the Gaon Chart, The Boys was the highest selling album of 2011 in South Korea, selling an impressive 385,348 units (combined A and B versions) within two and a half months of release. Girls’ Generation released the English version of the Boys as a maxi single in USA on December 20, 2011 and they released a special album of The Boys in USA on January 17, 2012 under their American label Interscope Records, making an impressive debut on Billboard World Album Chart at #2 as well as entering Heatseekers Album Chart at #22.
In August 2011, SM Entertainment confirmed that the group will be back in September with their third full-length album, but the release date was eventually delayed to October due to Sooyoung’s unexpected car accident injury.
On September 26, 2011 the first teaser photo featuring Taeyeon was released online for the impending comeback for “The Boys”, followed by Sunny and Hyoyeon on September 27, Jessica, Sooyoung and Tiffany on September 28, and Yoona, Yuri, and Seohyun on September 29. The girls all represented a fairytale theme. On September 30, 2011, SM Entertainment announced that the album would be indefinitely postponed due to ongoing discussions about an album release in the United States, with details to be released as soon as they were confirmed.
On October 1, 2011, SM Entertainment released the first teaser for “The Boys”, followed by second teaser on October 7, 2011. Both teasers showed Yoona picking up a black crystal, and proceeds to show the rest of the members in an outside, misty atmosphere. Later on October 13, 2011, SM Entertainment released a 16 second teaser clips for both the Korean and English version of the “The Boys”. The teaser depicts the girls rapping and chanting along to the song. On the same day, SM released 30 second teaser clips of “The Boys”, which showed a longer version of the previous teaser videos.
The album was officially released on 19 October 2011 and the group’s comeback performances commenced on October 21, 2011, starting with Music Bank. A US maxi single was announced to be released worldwide on November 19, 2011 under their American label Interscope Records, but after postponing the maxi-single for one month Interscope Records announced that they will be officially releasing the maxi-single digitally on December 20.
It was confirmed on November 27 that a re-release of the album will be out on December 8. The concept for the B Version will be “Mr. Taxi” promoted as the title track, with the addition of “The Boys” English version.A Japanese version of “The Boys” has been produced for the repackaged album of Girls’ Generation which is scheduled to be released on December 28, 2011. However, The Japanese version of “The Boys” debuted through various websites as most people have seen a 71 second preview of it. On December 19, 2011, Girls’ Generation performed the Japanese version of “The Boys” live on the Japanese TV reality show, Hey! Hey! Hey! Music Champ. SM Entertainment confirmed that the girls would promote the English version of “The Boys” on CBS late-night talk show The Late Show with David Letterman and on popular syndicated daytime talk show Live! with Kelly on January 31 and February 1 respectively.